RealBrand - Amazon Fake Brand Filter EN

Hide fake brands, knockoff products, irrelevant search results, and sponsored ads on Amazon search results.

RealBrand checks every product against a database of 5,600+ verified brands and flags the random alphabet-soup brand names that exist to game Amazon's brand registry. Dim them, label them, or hide them completely. You control what you see.

EVERY BRAND INDIVIDUALLY REVIEWED

Every brand in our database is individually reviewed. A brand counts as verified only if it has a real official website. Reviews, ratings and "bought in past month" never count, because they are easy to fake. The brand database is updated weekly.

PICK HOW STRICT, IN ONE CLICK

• Gentle: labels every brand, hides nothing
• Balanced (recommended): hides generated-looking, suspicious brands and results that don't match your search, dims brands we can't verify
• Strict: shows only verified brands and the brands you trust
  Switch presets from the bar above your results, or fine-tune every setting.

A LABEL ON EVERY LISTING, WITH THE REASON

• Real, recognized brands: a verified brand with an official website, like Nike, Sony, KitchenAid, Levi's
• Unverified: not in our database, shown dimmed
• Suspicious, unverified: a random-letter name made to game Amazon search, known sketchy brands
  Tap "why?" on a label to see the reason.

HIDE SPONSORED ADS

One switch removes sponsored listings and promotional carousels, so results are ranked by relevance, not ad spend.

ONLY WHAT YOU SEARCHED FOR

Search for men's jeans and Amazon mixes in belts and sweaters. RealBrand hides results that don't match your search.

SMART SEARCH

RealBrand understands your search terms and removes irrelevant search results. For example, a search for "men's pants" frequently returns belts and sweaters. The RealBrand filter removes these from your search, ensuring you only see your intended products.

REMOVE SPONSORED LISTINGS

Automatically strips paid placements out of your search results, so you see products ranked by relevance instead of ad spend.

YOU'RE IN CONTROL

• On/Off switch right on the bar. It remembers your choice.
• See how many listings were hidden on each search, and show them again in place.
• Trust a brand we don't know, or block one for good. Your lists always win over our database and sync through your browser account.
• Adjust the name check sensitivity, or turn on "Verified brands only".
• Search the full brand database.
• Think a label is wrong? Send an anonymous report in one click. Reports can be switched off in Settings.

12 AMAZON SITES

Amazon US, UK, Canada, Germany, France, Spain, Italy, Japan, India, Australia, Brazil and Mexico, including Japanese brand names.

PRIVATE BY DESIGN

All filtering happens in your browser. No account, no analytics, no tracking, and your browsing history never leaves your device. The extension only downloads the public brand list and its settings, and sends a brand report only when you click to send one.

AFFILIATE DISCLOSURE

This extension includes Amazon affiliate links by default. Prices are identical either way and it costs you nothing. You can turn it off in settings. This is how development is funded.